Children’s Kingdom | Logo Branding

Reworked logo artwork for local daycare in Brooklyn, NY, promoting the playful and learning experiences they provided for their students.

Established in 1998, Children’s Kingdom is a family owned Pre-school & Daycare center located in Brooklyn, NY. Their target audience consist of the working parents in the Midwood, Canarsie, Flatbush Avenue areas. The owners wanted to create a new logo and identity brand that was more modern and simplified their original logo. They also wanted to ensure that it worked in multiple functionalities, such as a wordmark or monogram.

Additionally, the new logo artwork had to keep the fundamental values of the school, while still visually portraying the name of the school, and compliment their tagline: “A fun place to learn and grow”. Along with visually projecting a warm and inviting atmosphere and really push the message of the schools goals and purpose:

We aim to provide a safe, stimulating environment in order to nurture our children’s growing minds and prepare them for the future. Our staff is loving, patient, and responsive to children’s needs, providing a warm, inviting atmosphere.”

Executive Director – Ana Diaz